Perfectly, (Im)perfect
CARA SANTANA
Delving into her excitement about the opportunity to discuss women in business with Dynamite’s fangirl base, Cara explained why her upbringing was pivotal in shaping the fierce woman she is today, “I grew up with a really independent, hard-working mother. I also grew up with an incredibly supportive and loving father and the dynamic I saw was that my mom could be multi-faceted; she could be an incredible lawyer and still make it home to eat at the dinner table.”
Delving into her excitement about the opportunity to discuss women in business with Dynamite’s fangirl base, Cara explained why her upbringing was pivotal in shaping the fierce woman she is today, “I grew up with a really independent, hard-working mother. I also grew up with an incredibly supportive and loving father and the dynamic I saw was that my mom could be multi-faceted; she could be an incredible lawyer and still make it home to eat at the dinner table.”
She continued to express the importance of advocating for women to find their own strength and power especially when it comes to battling the disproportionate recognition of women in business, “I want to be a voice to champion other women, and sometimes you need to hear it and be able to identify with whoever is saying it to be able to do it. There is power in numbers.” Giving kudos to both her parents for cultivating a relationship built on reciprocity, she proclaimed that we need men of privilege and power to support women and their ambitions as well.
She continued to express the importance of advocating for women to find their own strength and power especially when it comes to battling the disproportionate recognition of women in business, “I want to be a voice to champion other women, and sometimes you need to hear it and be able to identify with whoever is saying it to be able to do it. There is power in numbers.” Giving kudos to both her parents for cultivating a relationship built on reciprocity, she proclaimed that we need men of privilege and power to support women and their ambitions as well.
When asked about any advice she can give to those looking to start a business, she highlighted the importance of loving what you’re doing and being willing to do whatever it takes to become successful. Her experience with the Glam App led her to the realization that “no one’s going to work as hard for you as you are for yourself.”
With time quickly running out, the two ended their chat on an inspirational and emotional note about Cara’s journey with alcoholism and addiction, and how it guided her to where she is today: 17 years sober. Cara confessed that her struggle with addiction made her feel ashamed and isolated at first, but taught her that this disease affects so many and does not discriminate. Cara now makes it her goal to break down the stigma, and instead, create a sense of community for those affected to feel less alone. “When we can identify with people and see ourselves in each other, I think we become empowered.”